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ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

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$24.00

$24.00

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Price: $32.00 - $24.00
(as of Nov 24, 2025 02:41:26 UTC – Details)

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Language ‏ : ‎ English
Product Dimensions ‏ : ‎ 1.57 x 1.57 x 4.09 inches; 4.59 ounces
Item model number ‏ : ‎ FD21030
Manufacturer ‏ : ‎ ICONIC LONDON
ASIN ‏ : ‎ B0BB313T4N
Best Sellers Rank: #3,560 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #20 in Foundation Primers
Customer Reviews: 4.2 4.2 out of 5 stars 541 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

13 reviews for ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

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  1. Jes-se

    Love
    This is one of my fav items. It’s not the all time best makeup primer ever as far as pure longevity, BUT it does help my makeup last long enough to get through my day. But it seems to give my skin a finish I love. Like I literally wear it instead of foundation sometimes. With just a little concealer, blush, and eye makeup. And it gives my skin this really pretty glow. I love it and use it over many other primers I owe for that reason. It seems to add a smooth glow. The name totally makes sense. The under glow you don’t know you don’t have. I can’t really describe it because it’s not like you really see it. It just seems to leave your skin looking better.

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  2. cmoney

    Love it!
    Perfection- one of my favorite primers to use. Goes on sleek and keeps my makeup looking great all day!

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  3. Lucy

    Mature skin approved
    This is the perfect primer for mature skin. It gives a nice dewy look and keeps your skin prep products perfectly in place.

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  4. Kyrie Robovitsky

    Glowing mess
    The actual product is great- the bottle and the applicator are horrible.

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  5. Janet

    Beautiful on skin
    Beautiful on skin

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  6. Jane K Brown

    Probably give it away
    I don’t have money to throw away I’m sending this back I recently purchased super goopy I think it’s called it’s a sunscreen number 40 $38 beautiful beautiful sheer gloss recommended by Niki larose she’s a makeup artist on YouTube check her out she makes recommendations for all kinds of drugstore items that’s why I looked at this she wasn’t impressed either as far as I can remember but anyway I used the sunscreen and then I used the L’Oreal hyaluronic over it those two items is all you need and maybe a finishing powder I used the Max Factor but I also recently purchased the finishing powder by L’Oreal this London stuff I don’t know I think it was crap personally I don’t have enough time to spend on something that doesn’t work and I don’t have enough money to spend on crap that doesn’t work either so that’s my take on it it gets one star only because it arrived in the mail I wouldn’t take it for free

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  7. Anne Juliano

    Great primer
    I thought it might be too oily, but it actually works really well under foundation. It makes it look moist so I do let it dry for a while before I put the foundation on, but it does have some kind of thumb light to it.

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  8. jordan

    Good product / terrible packaging
    The product itself is nice. It has a slight smell but it’s not overpowering. Gives a subtle pretty glow. The packaging is terrible. The dropper does not work and the product gets stuck at the top causing it to get goopy. I got this on sale but would not pay full price for this.

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  9. Karolina Sz

    I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy.It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh.Definitely one of my new favorite primers!

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  10. Tamara al shakaa

    I love it

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  11. Schahrazade

    Great product

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  12. JBow49

    Just perfect. Its so smooth and easy to apply. It smell is lovely. Give a lovely subtle glow. Great value

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  13. Amazon Customer

    This primer is lovely and goes well under foundation

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    ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz
    ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

    $24.00

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